Product leader · Dallas, TX

Turning customer problems into growth.

I connect customer experience, product strategy, and execution to build simpler products—and measurable business value.

Explore my work ↓How I lead

Sunny Siddiqui

Scale

$30B+

monthly payment volume supported

Growth

+35%

enrollment growth delivered

Experience

+30

point improvement in CSAT

Adoption

+11%

YoY growth in payments sent

Selected work

Business impact,
made tangible.

A few stories about growing adoption, rebuilding trust, and simplifying complex work for customers and teams.

Growth & revenueProtected · 01 / 04

Building one place for businesses to move money

Payment Center brought wires, ACH, real-time payments, bill pay, and Zelle® into a clearer decision and payment experience.

Role Product lead and cross-functional team leaderFocus Product strategy, customer discovery, and experimentation

Public Chase for Business Payment Center product view

Data to decisionsProtected · 02 / 04

Turning payment data into customer insight

Customer Insights turns card sales and anonymized market data into decisions about customers, marketing, staffing, channels, and growth.

Role Product strategyFocus Product discovery, data strategy, and value prioritization

Public Chase Customer Insights product shown on a tablet

Customer trustProtected · 03 / 04

Making payment status clear and actionable

Led a phased roadmap for one clearer view of payment activity, progress, and next actions.

Role Product leader and team coachFocus Product vision, journey strategy, and roadmap leadership

Product leadershipProtected · 04 / 04

Turning ambiguity into aligned product direction

Connected analyst needs, platform constraints, and cross-team dependencies into a shared strategy and sequenced delivery path.

Role Lead product owner and cross-functional product leaderFocus Product strategy, portfolio prioritization, and team alignment

Payment Center and Customer Insights images are public product references. The Tracker tile is a reconstructed sample preview; select it to view the provided screenshot. Chase, JPMorgan, and related marks belong to JPMorgan Chase & Co.

Customer Insights use cases ↗ · Pay & Transfer ↗

Products & features

Explore the work.
Try the experience.

Five product experiences across wellness and business banking. Interactive reconstructions based on the work, with fictional data.

Viverae · Wearable integration

Accurate activity.
Clear changes in the lead.

Challenge

Employees use different devices to track steps. A fair challenge needs accurate, comparable activity and clear standings.

Solution

I managed a vendor partnership to bring wearable and Apple Health data into the UI, showing changes in the lead for individuals and teams.

Try it

Look for the device badges, switch to teams, then apply an activity update to watch the lead change.

Illustrative scoring: cumulative steps for individuals and average steps per member for teams.

Corporate step challengeFictional participants

IN THE LEAD

What changed in this update?

Each participant has one cumulative activity total. Applying the same snapshot again does not add the same steps twice.

JPMorgan Chase · Chase Reports

Choose the accounts.
Build the report.

Challenge

Businesses need a clear view of activity spread across multiple accounts.

Solution

I built Chase Reports to combine selected accounts in one report, with filters for transaction type, date, and amount.

Try it

Select accounts, adjust the filters, and generate a report. Browse five transactions at a time.

All companies, accounts, and transactions in this demo are fictional.

Multi-account reportInteractive wireframe

JPMorgan Chase · Business DDA

Understand the spend.
Explore the transactions.

Challenge

A long transaction list makes it hard to see where business money goes or which payment types are used.

Solution

I added a visual breakdown for business DDA accounts, showing spending by predefined category and transaction counts by payment type.

Try it

Choose an account and period, switch between categories and payment types, then select a breakdown to inspect its transactions.

Interactive reconstruction with fictional transaction data.

Spending SummarySample business DDA

AccountTime period

Total spending

JPMorgan Chase · Elasticsearch POC

Ask for the transaction
in your own words.

Challenge

Finding a particular purchase across business accounts can mean sorting through long lists and multiple filters.

Solution

I built an Elasticsearch proof of concept to improve transaction search across business DDA accounts, exploring merchant and amount queries in plain language.

Try it

Search “Staples transactions between $20 and $80,” then change the merchant or amount range.

Proof of concept. This local demo supports merchant names with between, under, or over amounts.

Search across accountsPOC reconstruction

Try:

Transaction / account	Amount

My approach

My framework for repeatable product success.

I start by understanding where customers are struggling and why solving that problem matters to the business. Double Diamond helps me explore the problem and possible solutions, while lean experimentation helps the team test ideas and learn as we build.

I bring business stakeholders, Product, Design, Technology, Operations, Legal and Compliance, and Marketing together to agree on what matters, make tradeoffs, and define success through shared OKRs.

As we build and after we launch, I look at whether customers are using the product, completing their tasks, and finding it helpful. I combine those numbers with customer feedback to decide what to improve next—and connect those improvements to business results, such as fewer support calls, lower costs, or stronger retention.

Explore my approach

Double Diamond discovery overlaps with product delivery, with lean experimentation and customer evidence supporting both. — Discovery and delivery overlap. Learning continues throughout.

Career throughline

Building across industries
and scale.

A chronological view of the organizations that have shaped the journey.

2013–2015

2015–2016

2016–2018

2018–2025

2025–Present

Credentials

Learning that strengthens
the craft.

Formal training across product leadership, customer-centered design, delivery, and emerging AI practices.

01Design ThinkingHuman-centered discovery and problem framing

02SVPG Product ManagementEmpowered teams, strategy, and discovery

03Google Project ManagementPlanning, delivery, and stakeholder coordination

04AI Product ManagementIn progress

Writing

What I’m learning.

Practical notes on product leadership, customer experience, payments, and building with AI.

Product strategy

Stop shipping outputs. Start designing behavior change.

A practical way to connect a roadmap decision to customer and business outcomes.

Coming soon

Leadership

What alignment actually looks like across seven teams

How artifacts, decisions, and clear ownership reduce coordination drag.

Coming soon

AI & product

Where AI helps product teams—and where judgment still wins

A grounded view of using AI to accelerate discovery without outsourcing thinking.

Coming soon

The product leader, at a glance

What I bring
to the work.

A résumé-grounded view of the scale, outcomes, methods, and leadership capabilities behind the portfolio.

Product leader

Sunny Siddiqui

Clarity for complex products—connecting customer experience, platform strategy, and measurable business value.

Experience12+years shaping digital products and platforms

Enterprise scale100M+monthly customer interactions supported

Payment activity$30B+supported each month

Growth outcomes+35%customer enrollment growth · +11% YoY payment growth

Customer trust75%CSAT, up from the mid-40s

Operational value30Kfewer customer service calls through clearer self-service experiences

Cross-functional leadership7 teamsProduct direction across 2 UI Scrum teams and 5 Helix backend teams, aligning UX, Engineering, Architecture, and business partners.

Decision systemPortfolio prioritizationCustomer impact · business value · feasibility · dependencies · scale

Executive influenceStrategic alignmentFunding decisions · roadmap priorities · multi-year strategy

Leadership system

Customer evidence → strategic choices → aligned teams → measurable outcomes

Industry range3fintech · healthcare · enterprise technology

AI + experience design2Microsoft AI Product Manager and Google UX Design certifications

EducationMBATexas A&M University–Commerce · B.S. Management Information Systems, UT Dallas

Product operating systemProduct visionPlatform strategyJTBDJourney mappingBehavioral analyticsExperimentationOutcome-based roadmapsMVP definitionInvestment prioritizationProduct metrics & OKRsGo-to-market strategyProduct coachingExecutive influenceAI-assisted discovery

Let’s build what matters

Have a complex customer problem?

I’m always open to conversations about product leadership, customer experience, and ambitious teams.

Connect on LinkedIn ↗

Turning customer problems into growth.

Business impact,
made tangible.

Building one place for businesses to move money

Turning payment data into customer insight

Making payment status clear and actionable

Turning ambiguity into aligned product direction

Explore the work.
Try the experience.

Accurate activity.
Clear changes in the lead.

Challenge

Solution

Try it

Choose the accounts.
Build the report.

Challenge

Solution

Try it

Understand the spend.
Explore the transactions.

Challenge

Solution

Try it

Category transactions

Ask for the transaction
in your own words.

Challenge

Solution

Try it

Give savings a purpose.
Make a plan to get there.

Challenge

Solution

Try it

My framework for repeatable product success.

Building across industries
and scale.

Learning that strengthens
the craft.

What I’m learning.

Stop shipping outputs. Start designing behavior change.

What alignment actually looks like across seven teams

Where AI helps product teams—and where judgment still wins

What I bring
to the work.

Sunny Siddiqui

Have a complex customer problem?

Access case study

Business impact,made tangible.

Building one place for businesses to move money

Turning payment data into customer insight

Making payment status clear and actionable

Turning ambiguity into aligned product direction

Explore the work.Try the experience.

Accurate activity.Clear changes in the lead.

Challenge

Solution

Try it

Choose the accounts.Build the report.

Challenge

Solution

Try it

Understand the spend.Explore the transactions.

Challenge

Solution

Try it

Category transactions

Ask for the transactionin your own words.

Challenge

Solution

Try it

Give savings a purpose.Make a plan to get there.

Challenge

Solution

Try it

My framework for repeatable product success.

Building across industriesand scale.

Learning that strengthensthe craft.

What I’m learning.

Stop shipping outputs. Start designing behavior change.

What alignment actually looks like across seven teams

Where AI helps product teams—and where judgment still wins

Sunny Siddiqui

Have a complex customer problem?

Business impact,
made tangible.

Explore the work.
Try the experience.

Accurate activity.
Clear changes in the lead.

Choose the accounts.
Build the report.

Understand the spend.
Explore the transactions.

Ask for the transaction
in your own words.

Give savings a purpose.
Make a plan to get there.

Building across industries
and scale.

Learning that strengthens
the craft.